Whether you’ve got targets to reach and a small fundraising team who are keen but under-resourced, or you’re a large charity entering new waters with a Bequest or Major Donor program, here are 5 key reasons to consider training for your fundraising staff.
- Training boosts capacity in-house
Upskilling your team with training is a great way to build internal capacity. It helps make sure they have a sound knowledge of the basics, so they can move on to addressing any burning issues they may have.
Training as a group shows people that other members of their team have a lot to offer. Often people find that their colleagues have similar issues, questions, or challenges as they do.
In the havoc getting appeals out, dealing with donors, writing reports, etc, it can be hard for the team to find time to get together and nut out top-line issues. Spending a day or a half day in training can be an effective way to get your team on the same page, leaving them better equipped to make decisions together.
Often people discover that another team member has already found a solution to their problem. They’ve just never been in the same room to talk about it before. This can be especially true in larger charities where the fundraising, IT, and marketing teams don’t work closely together
- Training will boost confidence
Training helps your team gain confidence in what they’re doing. And when they know what they’re doing, they’ll spend less time second-guessing themselves and know where best to focus their energies.
Training also shows your team what they do already know, where the gaps in their knowledge may be, and how to fill them. Team members new to your organisation or to their role will have a chance to find out more about their role and ask questions in a safe space.
- Training is a great way to stretch resources
In-house training is a very cost-effective way to upskill your team and reduce the need to hire consultants or outside contractors. You may not be able to afford a full-service agency, but training can bring many of those skills in-house. Stretching your resources that much further.