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Introduction to Bequest Copywriting

Free 30-minute webinar on how to write effective copy that will help you find, convert and keep bequestors

If you’re serious about setting your charity up for long-term sustainability and serious income, then it’s vital that you know how to talk to your donors about bequests.


This session will introduce you to the fundamentals of successful copywriting for a bequest audience, from targeting and personalisation, to communicating the need for and impact of bequests. And, of course, showing your appreciation for their amazing generosity!

We’ll cover the content and language of the collateral you’ll need to find and convert bequestors, how to make it easy for people to leave you a gift in their Will, and how to keep these special donors informed, engaged and inspired once they’ve made the commitment to leave a bequest.

The webinar will run for 30 minutes, with additional time for questions.