Personalisation is one of the most powerful tools at your disposal and the key to building loyalty and connection with your donors.
This session will give you a valuable overview of how to use personalisation to write impactful communications that resonate strongly with each of your different audiences.
Find out how to get to know your audience better, and use those insights to build stronger relationships, especially with your regular givers, major donors, and potential or confirmed bequestors.
Well also look at how to strike the all-important balance between crafting tailored commincations and being as efficient as possible with your precious resources.
And we’ll talk about the language of donor love – find out which words to embrace, which ones to avoid, and how to make sure your special regular donors feel the love every time you write to them.
The webinar will run for 30 minutes, with additional time for questions.